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I bet you have heard that line a million and one times from digital marketers, copywriters, online gurus, and maybe even your elderly neighbour.

When new subscribers join your list, what happens… crickets and tumbleweeds? Then all of a sudden your newsletter might randomly land in their inbox completely out of the blue.

There is a bit of a misconception about writing good emails. I think it might come from the constant pressure you feel to stay in touch with your list. Because of this pressure, you dash out an email

With the recent fads of chatbots, video lives, and social media advertising, it can be easy to be distracted. They are new, they are shiny, they are successful.

Email marketing is a proven way to build great relationships with your readers and to convert them from prospects to paying customers. Because of this, there is a massive focus on building