With the recent fads of chatbots, video lives, and social media advertising, it can be easy to be distracted. They are new, they are shiny, they are successful.
But…
You don’t own them. When it comes to social media, you are simply renting space on someone else’s land. You wouldn’t build your house on borrowed land, so why would you build your business empire there?
Wouldn’t you prefer to build your empire where you can control it and own the full rights? That is why email marketing should be a significant part of your marketing strategy.
But isn’t email marketing dead?
Far from it!
I’ve heard the rumours, people are sick of email, they get so many a day that it is too hard to stand out and no one checks their emails any more.
I am here to call BS on all of that!
Email is certainly not dead. Here are the top three myths absolutely debunked…
Is Email Marketing Dead? – 3 Myths Debunked
People Are Sick Of Receiving Emails
People are not sick of receiving emails, they are sick of receiving BAD emails. Gone are the days when you could send a list of products from your store and expect sales to flood in the door.
People have a much higher expectation from email now. Therefore, each email you send has to be full of value to your readers, or they will end up in the trash. If you pop into their inbox with something interesting, entertaining, or helpful then your readers will look forward to receiving your content.
It Is Hard To Stand Out In A Flooded Inbox
The average adult receives upwards of 50 emails per day. This can actually work to your advantage. A lot if the emails they receive will be of the bad variety that I just mentioned. So, this is your opportunity to impress them and stand out from the crowd.
If you receive 49 crappy emails and one amazing one that feels like the author has written it just for you… which one do you think you will read? Targeting your content specifically to your audience will definitely make them take notice of your email.
No One Checks Their Emails Any More
How did this rumour even start? People are constantly checking their emails. You hear about social media cleanses where people rid their lives of Facebook, Twitter, Instagram, Pinterest and Snapchat for days or weeks at a time. But have you ever heard of an email cleanse?
No! Because email is too important to cleanse out of your life, even if it is just 24 hours. Not only does your life rely on your account with online bills, reminders and notifications pouring in, but it is also a digital record of the great stuff you receive.
The Stats
If debunking the three biggest myths around email are not enough proof for you, take a look at the numbers.
2000 email subscribers and 2000 social media followers are not the same thing. You are guaranteed that all 2000 of your email subscribers will receive your message and on average 21% will open it. But with social media, less than 2% of your followers will organically see your posts, let alone engage with it
Email also gives a bigger return on your investment than any other marketing method. On average, businesses can earn up to $44 per $1 investment with email marketing.
Email is the best method for driving traffic to your website and for direct conversions. You will likely experience a 50-100 time higher click through rate than with any social media platform.
Don’t go rushing about to flan the funeral for email marketing just yet. Even though there have been great advancements in other technologies, email marketing should still remain a cornerstone of your strategic business plan.
In answer to your question, ‘is email marketing dead’, the answer is a resounding NO!
Alright, now you know it is still a valid method for marketing, do you want to know how to write emails that your clients actually want to read? Then sign up for my best email writing tips below…