Have you ever met someone in person after connecting online and realised they are completely different to what you were expecting?
It’s a huge surprise, right?
You were expecting one thing and then ended up with something else entirely.
It gets you thinking about your own online perception.
What do your clients think when they get the chance to engage with you in person? Will it be a seamless transition from your digital business content through to the real thing? Or will they be shocked by the disconnect?
You don’t need me to tell you that you want them to have a seamless experience. Where connecting in person is just an extension of what they have already experienced online.
That is why it should be a priority to ensure your business content sounds like ‘you’. And that is exactly what Nicole Griffiths and Nichola Gold from Spice HR were looking for when outsourcing their blogging and social media posts.
They wanted to ensure that they worked with someone who really understood their business and the tone they wanted to convey.
Does Your Business Content Sound Like You?
The Thought Of Outsourcing Really Concerns Me
Lots of business owners have reservations about outsourcing their content writing. After all, how could someone else possibly write about your business if they don’t work in it?
Well, the great news is that as a content writer, I don’t need to know the inner workings of your business. I just need to know the problems you solve for your clients so that I can create valuable content around that.
Spice HR provide end to end HR consultancy services for SMES’s – as little or as much help as they need. As a known authority in their field, they needed to make sure their content conveyed that expertise, but did so in an approachable manner.
That way, they positioned themselves correctly in the marketplace. Having a tone that was too stuffy might mean people wouldn’t see their awesome personalities shine through. Yet, too casual of a tone and they ran the risk of not being taken seriously.
Striking the right balance meant they could present themselves as the warm, fun, professional Spice Gals that they are!
All Those Blogging Benefits
If you have been following me for any amount of time, you know that I LOVE content! And if this is your first interaction with me, you will soon learn how much I LOVE content!
Content marketing is a great way for small businesses to play on the big digital stage. Not only are their oodles of SEO and relationship building benefits, but it really helps you to become an authority in your field. That is what the Spice Gals discovered.
“We now have a credible source of content on a range of HR topics that we can share and refer to. This has also helped with our natural SEO with Google as we are regularly posting monthly updates to our website.”
The Usual Outsourcing Reasons
Spice HR chose to start outsourcing their blog writing for the usual reasons:
“When it came to our blogging, we felt a lot of pressure with time and conveying expertise to get it spot on. We were following a Marketing Strategy that recommended we start blogging and getting our ideas out there, but we were too busy doing HR!”
The thought of outsourcing always comes along with a bunch of hesitation. What if the person you choose doesn’t get your business? That’s why it is so important to take the time to find a provider that you connect with.
“Gemma invests the time to ‘get’ you and your business and then reflects this in her work. She’s also very flexible, helpful and friendly and just makes everything easy. We never have to worry that the content will need revision or reworking. For the past 4 years, it has always been spot on!”
Is It Time To Outsource?
“It’s been a weight off our shoulders engaging Gemma and we don’t have to think about this aspect of our business. We know that Gemma gets us and have faith every month that the blog will be written in the right tone and reflect our values and unique spicey take on HR!”
Would you like to have the weight of business content lifted off your shoulders also? Then, let’s chat! Book a time to speak with me and take the first step towards publishing consistent content.
I’ll let those Spice Gals have the last word: “Gemma – you’re amazing and we do not know what we’d do without you! Thanks for ‘getting’ us!!!”
If you need some expert HR advice, then these ladies are the ones to call.