Time is a precious commodity in business.
There is always so much to do and not enough time to do it in.
So, you want to make sure you are spending the time you do have well.
That means focusing on the things that are going to generate a good return. Whether it be money, leads, audience building, brand recognition, or valuable connections.
Unfortunately, with so many different things out there, it can be hard to select the ones that are going to work best for your business.
Is blogging one of those things that you should be investing time into?
In short, the answer is yes! But, you don’t need to write them yourself. One of your team or an experienced content writer can create the content that you can then publish on your business blog.
Check out the many advantages of having a business blog…
The Advantages Of A Business Blog
Sets You Up As An Authority
You are a smart and savvy business owner who really knows their stuff, aren’t you?
You know it and I know it. But, your audience might not know it yet!
Set yourself up as an authority in your field by sharing your knowledge and expertise through your blog posts. You can’t include every piece of info about you and your business on your core webpages, but you can dive deeper into important topics in your blogs.
With all the great value that will fall out of your brain and into your blogs, your audience will be tripping over themselves to work with you.
Gives You A Leg Up On The Competition
Who would you choose to work with? The incredibly smart and talented business owner who is freely sharing their expertise… or someone you know nothing about.
The answer to that question is pretty easy!
If you are blogging and your competition are not, then you are so far ahead. People will get to know your business and how you can help them, choosing you over an unknown entity every time.
Gives Your Audience Something To Connect With
No one likes direct sales pitches or fake promises. Luckily, they won’t be anywhere near your business blog.
Instead, use your blogs as an opportunity to connect with your audience. Give them a peek behind the curtain to see what your business is really made of. Let them see that your values are the same as theirs, that you have a true purpose and truly want to help people make their lives easier.
People like to do business with people as opposed to faceless corporations. Your blogs are an opportunity to show that your business is run by real people who care.
Pleases The SEO Gods
You don’t have to sacrifice a goat or promise your firstborn child to get to page 1 on Google. Though sometimes it can feel like it.
Blogs are an integral part of your SEO strategy.
There are lots of things that Google (and other search engines) like about them…
- Each blog is catalogued as a separate page, so more chances of being found online
- Because each blog is a separate webpage, you get the chance to rank for more keywords
- Websites that are updated regularly are promoted higher in search results
- Websites that are viewed regularly (people reading those awesome blogs) are featured higher in search rankings
- Google is about delivering quality search results that answer people’s questions, by providing valuable information in your blogs you are helping them do that, so will be featured in more search results
It’s More Permanent Than Social Media
Social media is a key component of your marketing strategy. However, compared to blogging, it is a rather temporary component.
Once a post has been and gone through the newsfeed of your audience, it can be hard for them to locate it again. As well as the fact that less than 5% of your audience will know the post is there unless you pay to extend the reach.
By comparison, blogging is more permanent. A blog post becomes a constant page on your website that people can refer back to again and again.
Generates Website Traffic
Your website is where all the magic happens for your business. It is where details are captured for remarketing, email addresses are gained, and sales are processed.
None of that can happen unless you have traffic to your website. Blogs are a great way to generate that traffic. People can click through to read the blog on your website from social media, seeing a shared link, your newsletter, or any number of other places.
Once they are on your website, they will be tempted to look around. That then exposes them to your services, products and sales offers!
Creates Sales Opportunities
Blogs employ the subtle art of selling. A far cry from a direct sales letter, blogs address sales in a far more easy going way.
By highlighting the problems you solve and the solutions you offer, you are giving people insight into how you can help them. Automatically, they will start to associate your business with those solutions. Then, when they have a need for your services, you will be the first one that they think of.
By including a clear call to action within your blogs, you can also encourage people to take the next step with your business. Get them to sign up for your newsletter, give their email in exchange for a download, or to book a discovery call. Basically, anything that will create a sales opportunity.
Are you convinced that you need a business blog? Then it is time to get planning!
Blogs can be a time consuming part of business. Luckily, I have two different solutions for you. The first is a great free resource that will help you write a quality blog post in less than an hour. Click here to download it.
The second option is to let me write the blogs for you. Have a look at my blog packages now.