Finding the right keywords for your business can be described as one part science and one part crystal ball gazing.

After all, to choose effective terms, you need to know what people are typing into the search engines when they are looking for businesses in your industry.

So, how can you work that out?

Well, to start, you need to know who your ideal client is. That way, you can peer into their mind and pull out the words they use to describe your products or services.

Then, you need to grab your science formula and your crystal ball!

Or, failing that, just read on to discover the secrets behind finding keywords for your blog posts. 


SEO 101: How To Optimise Your Posts – Finding Keywords


Knowing Your Ideal Client

A big part of your SEO strategy should be knowing who your ideal client is. If you understand the people in the market that you can help the most, then it is easier to work out that kind of words and phrases they use to hunt for businesses like yours.

There are literally thousands of resources out there that will help you dive deeper into who your ideal client is. However, none are as good as the one I have found from The Marketing Baker.

Most resources focus on creating a profile for the kind of client you want to work with. But, that can be hard to really pinpoint down. Yet, everyone knows the kind of clients they DON’T want to work with. 

So, The Marketing Baker’s resource focuses on identifying your anti-ideal client. Once you have that detail, it easily points you to the kind of clients you do want to attract. You can download the resource by clicking here. 


Doing Your Research

Once you know who your clients are and what they are hunting for online, it is time to do some research on great Keywords. Here’s where to start:

Listening: Take note of the words that your clients and prospective customers use when they are talking about your business. Chances are, they might be different from the words you use yourself. If you can use their language within your SEO strategy, then you have a higher chance of those ideal clients finding you online organically.

Analytics: You can check your Google analytics to find more about what keywords people are using to find your business online. Making greater use of those in your content will ensure people continue to find your business when typing those terms! Here is a great article that tells you how to do it.


Using The Right Tools

There are a number of online tools that you can use to check the search volumes of certain words and phrases. My favourites are:

Google Keyword Planner: Easily the most well known search engine on the planet, Google has a fantastic (and FREE) tool that helps you discover the most searched terms in your industry. Simply type a term relative to your business in the search bar and hit enter to check how many people search that term in a month. 

If your business is New Zealand-centric, then you want to choose Keyword terms that have 100-1k monthly searches with Low competition as a starting point. That means that a decent number of people are searching the term every month and not a lot of other web pages are trying to rank for the term.

Of course, you can also weave High competition terms and ones with lower of higher search volumes into your strategy also. It simply means you might be competing with a larger number of businesses or that fewer people search that term in a month.

Ubersuggest: This is a comprehensive tool (also FREE) that helps you to see what terms people are searching for online. It works in much the same way as Google’s tool. You simply type in a search term and it will give you the results of how many times the term is searched in a month and what competition is out there from other websites.

The cool thing about Ubersuggest is that you can also complete an SEO audit of your site to see where you could be doing better with your SEO.


Finding those right keywords is a vital part of making your SEO strategy work. Hopefully, it will be a little easier for you to hunt those words out now!

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