So, how often should I blog? How often should I put a post up on my website?
Should it be every day, every week, every month… or something else?
These are some of the most common questions that I get asked.
And do you want to know something funny? There is no exact answer. There is no rule that says if you blog once, twice, or ten times a month then you will instantly get sales.
That doesn’t sound very helpful, does it?
Well, instead of committing to an unrealistic timeframe, you should blog as often as you can manage it.
What I mean by that is that you should set a realistic target that you can manage to stick to.
Here is what you should consider…
How Often Should I Blog: The Considerations
It is really important to be consistent with your blogging for lots of reasons. Here are some of them…
SEO: Every time you add a blog to your website, it is another chance for your website to be found by Google and other search engines. Your website will be ranked higher in search results if you regularly update it with fresh and valuable blog content.
Social Media Content: Just as it is important to update your website regularly, it is also important to post on your social media pages regularly. Regular blog content gives you consistent material for your social media pages and an opportunity to get your blog seen by many audiences.
Reader Expectations: If you are regularly producing valuable content, your readers will grow to expect a post from you at a certain time. They will return to your site just to read your new blog. This will increase their trust in your brand and increase the chance they will purchase from you.
There are only so many hours in the day, you can’t make any more (as much as you wish you could). So, you need to use those hours as wisely as you can.
Because it is important to be consistent, you need to work out how many blogs you can manage in a month. Have a look at your schedule and work out what you can commit to and stick to it.
If that means one blog a month, then great. If it means more, then that is great too. You can always increase the amount you blog further down the track if you find you can create more content than you initially thought.
The one thing to keep in mind is the quality of the post. Quality matters above everything else. People will not return to read your material if they don’t gain any value from it.
That does not mean that every blog you post needs to be a literary masterpiece. If you try to make it absolutely perfect you will waste time and energy. You might spend so much time trying to perfect it, that the blog never even gets published.
So, balancing the time commitment with the quality of your work is really vital.
Don’t let your blogging become a chore. If you are bored when you are writing it, then you can be darn sure your readers will be bored reading it.
Blogging is an important part of your marketing strategy, so try not to lose your passion for it. If you aren’t feeling it, even if it is your scheduled writing time, come back to it another day. You will produce far better content when you are interested and engaged while creating.
So, How Often Should I Blog?
Asking the question of how often should I blog is like asking how long is a piece of string. There is no definitive answer. You need to work out a blogging schedule that works for you. Just make sure that you can keep it up consistently to deliver great content to your expectant readers.
My recommendation is to start blogging once a month. It is regular enough to please the Google gods, give you fodder for your social media and to please your readers, but not so regular that it becomes a millstone for your business.
There is always the option of having a professional content writer produce the content for you if you are pushed for time. If that sounds like you and you need some help with your blogs, then let’s chat! Book a convenient time by clicking here.