How many times have you sat down ready to churn out some amazing blog content, but suddenly you have no idea what to write about? Frantically you try and come up with an idea, but funnily enough gazing at the wall and panicking doesn’t turn up any good ideas. Enter the magic of a content plan. Taking a small amount of time to put together a list of blog topics will save you hours of stress and writer’s block in the future.
Well that’s one way that a content plan can help you out. Let’s look at the others now…
What Is A Content Plan?
A content plan is the strategy for how you will develop, create and deliver your written content. The purpose is to create a cohesive plan that allows you to produce engaging content that will attract your ideal clients.
In today’s digital world, it is important to have compelling and brand specific content that will provide value to your prospective and current clients. So when you create your content plan, you need to have your ideal client in mind and the journey that you want to take them on.
Why Your Business Needs One…
Let Your Clients Find You
Your prospective clients are not looking specifically for your business, they are looking for an answer to their problem. If you can show them that your business is the solution they have been looking for, then they will be tripping over the,seves to work with you.
Blog content is a great way to boost your SEO. Creating a strategic blogging plan will allow you to weave in all of the keywords that will lead people to your business.
Reach The Right People
You don’t actually want every man and his dog, and his wife, and her best friend, and their neighbour, and… you get it right? Instead, you want to write your blog specifically for your ideal client. You want to solve their pain points and provide them with value. Planning out what you are going to write ensures that you are creating content that they are going to love.
Have A Direction
Simply going through the motions and posting ‘something’ on your blog will not get you the results you really want. You have a story to tell. More than just what you do, but why you do it and what your purpose is. Crafting a plan that will take your readers on a journey will ensure they understand that your business is the one for them.
Consistency
Did you know that it can take at least 7 touch points for most people to remember your brand and consider buying from you? That is at least 7 awesome pieces of content that you need to create and provide to build that relationship.
A plan allows you to consistently provide high quality content that is read, shared and liked.
Cohesiveness Across Channels
If you find yourself posting one thing on your blog, another on your social media and then a third thing in your newsletter, you are probably confusing your audience. Having a plan allows you to streamline and have the same theme across all of your channels. You can also repurpose your blog for both newsletter content, and for pulling out key phrases to use on social media. Save yourself time by not having to create 3 times as much content.
Fill The Gaps
Writing on the fly can make you jump all over the place with your topics. Having a plan lets you look at what content you have and what you still need to create. There will be no gaps in your story, and you can give every topic the attention it deserves.
You Can Make Money
You might be in business because you love what you do, but you still need to pay the bills! Your blog is a fantastic opportunity to increase your sales by converting warm leads into paying clients. Planning how you will create authority in your field and giving your readers opportunities to buy from you through your blog can help to increase your earnings.
As you can see, a Content Plan can be a pretty powerful tool for your business. And I would love to help you create one. Even if you love writing, it can be really tricky to come up with new and interesting ideas every time. So, I am giving you the chance to borrow my brain (which is always overflowing with ideas).
I will help you put together your next 12 blog topics (and even write them for you if need be) and do your SEO keyword research too. If that sounds fabulous to you, then you can check out more by clicking here.
Or, if you prefer to take the DIY approach I still have something cool for you! Download my FREE Blog Content template and get a bonsu 12 ideas for topics you could write on. Grab your copy below…