Did you know there are different kinds of blogs?
And I don’t just mean long ones and short ones!
There are different genres that all serve a different purpose. They each contain a different kind of content, for various interests and all have a unique audience of readers.
There is everything from a personal blog to a travel blog, a food blog to lifestyle blogs. Then, there are business blogs.
How are they different from the rest?
Let’s look into that right now…
What Are Business Blogs?
In the simplest terms, business blogs are content that you generate for your business.
The topics you choose to write about will be of great interest to your ideal clients. It is designed to attract those ideal clients to your business and show them that you really know your stuff. A business blog will generate brand awareness, website traffic and new leads.
How does it differ from a personal blog?
Well, your business blog is not about you. The writing is less focused on yourself and more focused on your industry. You can still add in personal topics and opinion pieces, but ultimately, you are writing for your clients.
The Aim Of A Business Blog
You want to use your biz blog as a springboard. It is a starting point for connection and conversation with your audience.
People will want to read your content because it is interesting. You want to capitalise on that interest by opening up a conversation.
Now, that doesn’t have to be a traditional convo where you pick up the phone and talk to them directly. It can be as easy as getting them to subscribe to your email list so you can continue “talking” to them long after they have read that first blog post.
We all know that it takes time and multiple touchpoints to convert a lead to a sale. If your blog is the first touchpoint, then you still have a bit of work to do to get the sale. But, it is a great starting point to draw people in.
What Should Your Business Blogs Contain?
Ultimately, your business blogs should be full of all the things that your audience will find fascinating. That can be anything from your wisdom and advice, to How To guides or solutions to their biggest problems.
You want to ensure you are providing fresh and relevant content every time. Make sure what you write is original and addresses the challenges that your clients are experiencing on a regular basis.
It is totally fine to create your own opinion piece on a regularly discussed issue. But, don’t copy and paste content you have read on another site. Google actually penalises you for that, negatively impacting your SEO strategy!
A lot of your current clients would have started with a simple visit to your website. Now you serve them on a regular basis. Your blog post could be the thing that gets your next client to land on your website and have a look around.
And how did they find you?
Well, they probably typed something into Google as that is the way we find the answers to all the questions in our lives these days.
Consistently posting blog content means you are producing more pages that can be indexed by Google and other search engines. That means, when everyone is out Googling the answers to their questions, your website is more likely to pop up in the answers. That gives you the potential web traffic over your competitors.
If you aren’t producing new SEO optimised content, then chances are, your website will be get buried amongst the thousands of others who are producing it. Especially as Google values websites that deliver value and typically ranks them higher in search results.
So, have we convinced you? Are you ready to jump on the business blogging bandwagon?
Good for you!
If you need some help getting started, check out my own business blog which has heaps of support and advice for you. Or if you are feeling too time poor to create your own blog content, then let me do it for you.
Book a convenient time to chat about your business blogs by clicking here.