Let’s face it, if your business is not on the first page of a Google search then it may as well be on the 200th page.
No one, and I repeat no one, clicks through to the second or third page of results.
So, page 1 is your goal.
How are you going to get there?
It can feel like you need to offer up your firstborn or sacrifice a goat during the first lunar cycle of the year while dancing around naked waving safe leaves.
Fortunately, you don’t have to do that!
There is an easier way. And, you don’t even have to throw money on the table to achieve results. Though it can grease the wheels of course.
All you need is some regular blog action.
Here is why Google loves blogs and how you can use that to your advantage in your business.
Boost Your SEO – Why Google Loves Blogs
What Is Organic SEO?
There are a number of different types of SEO strategies that you can work on for your business. The one that blogging helps you with is your organic SEO.
Translated = the kind of SEO that you don’t have to pay for.
Organic SEO is a long term strategy that helps to build the credibility of your website so that Google shows it to more people in search results.
There is a bit that goes into this strategy, such as keyword research, link building, optimising images, and thinking about the kind of content you publish. By combining all of these aspects together, you can help your website to reach page one of Google for relevant topics.
One important thing to remember with this kind of strategy is that it takes time to build. It will take a good 6 months before you start seeing results. However, it will be worth it in the end, so make sure you stick to it!
How Blogs Can Help Boost Your SEO
Keywords are a big part of your organic SEO strategy. To use them effectively, you have to reach into the mind of your ideal clients and pull out the kind of language they are using when hunting for businesses in your industry. You can then use those terms in your blog posts.
Google (and other search engines) have sophisticated algorithms that crawl the web whenever someone types a term into the search bar. They are all about delivering the best results for the user. So, in order to do that, the algorithm analyses various parts of a webpage to check its relevance.
By using your keywords in those places, you give your content the best chance of showing up in search results.
Regular Content Updates
When was the last time you updated the content on your website? If it has been a while then you could be harming your SEO rankings.
Search engines prefer websites that are fresh and full of up to date information. That is because they can deliver relevant content that people want to read. Google won’t want to deliver stale or out of date content to its users.
That is why regularly posting a new blog to your site every month keeps your website firmly on Google’s radar.
Increases Web Traffic
If you have lots of unique visitors to your website then Google is going to take note of that. It is also going to register that lots of people are interested in what you have published.
It will then show your content to even more people to spread the word.
Basically, the more website traffic that you can generate yourself, the more that Google will send cold traffic your way via search results.
Blogs give people a reason to visit your website. So, make sure you are sharing your blog content far and wide to encourage more clicks on your links and more traffic to your site.
Allows Link Building
Link building sounds more complicated than it is. Basically, what it means is providing links to other relevant content on your site within your blogs and webpages.
By creating a network of links that connects all your webpages together, it makes it easier for Google to crawl your website.
Link your service or landing pages within relevant blog posts, connect two blogs on a similar topic by providing a link within the content of each, or directly link product pages in your content too. All of this helps search engines to understand what your website is about and how comprehensive your content is.
Google wants to deliver good quality results to its users. So, if you can show how comprehensive your site is by delivering layers of content linked throughout your blogs, then you are boosting your SEO.
Quality plays a huge factor in how Google prioritises the content it will show to people. Put simply, it doesn’t want to show people rubbish otherwise it jeopardises its own credibility to deliver results.
That means the days of overstuffing keywords into a post simply to rank are gone.
What Google looks for now is quality.
By producing lots of interesting blog content, you are ticking that quality box. Write for people first and then work out how you are going to naturally integrate keywords into the piece. That will ensure your expertise shines through and generates more web traffic in turn.
As you can see, blogging can be an integral part of your organic SEO strategy. But, I know it can be hard to find the time to blog.
So, what if I told you that you could produce a high quality, content rich blog post in just an hour? Simply enter your details below and grab instant access to my free resource ‘How To Write A Blog In An Hour’ now.