Christmas! New Year! Summer!
I know, I know, I said the “C” word.
Do you find you look forward to Christmas less and less now that you run your own business?
When you had a “proper” job at an office or wherever you work POB (pre-own-business), Christmas was EXCITING!
It meant a couple of weeks off where you didn’t have to think about work. You got to enjoy the sunshine and carefree time with your family.
Is it still the same now that you have your own business?
Sure, you might still get to enjoy the sunshine and your family are certainly around the house more. But there is always that niggling thing in the back of your mind… your to-do list.
When you have your own business, the work does not go away. Even scarier still, if you don’t do the work, then the money doesn’t come in… at literally the most expensive time of the year.
With so much to do and limited time, writing your blog content is usually one of the first things that gets bumped off the list during December and January.
But that is a super big mistake. Let me tell you why…
Summer Is The Best Time To Blog
Did you know that summer is one of the best times to post your content?
There are two big reasons for that…
- People are in SPENDING MODE
- They are also relaxing and have time to read
People go a little crazy around Christmas. They are ready to throw money at anything. After all, what other time of year will people buy ugly sweaters just because it’s a thing?
The great news is that you don’t even have to be selling ugly sweaters to make bank at this time of year. You could sell anything in this frenzied state of buying.
If you skip your December blog, then you could miss the frenzy and your opportunity to capitalise on the season.
Once the buying madness calms, we roll into the carefree days of summer where people are lying in their hammocks at the bach. They are looking for something to fill their time, and that something could be your kick ass blog post.
This is the time of year that people read, so don’t miss the chance to get their eyes on your stuff!
You Could Break Your Consistency
We all know that consistency is key in business. Simply showing up and getting your content out there is a huge part of your marketing strategy.
If you don’t blog in December and January, you break your pattern of consistency.
For a start, that means that your audience might not see you for two months. In that time, they might even forget about who you are and what you do.
Secondly, you may end up having to come back and offer some sacrifice to the Google gods in order to get your website ranking as well again. Google likes consistent content, it makes them think that your website has lots of important information if it is regularly updated.
You could tarnish all the hard work you have put in throughout the year being consistent if you take two months off!
No one wants to do that.
But how can you avoid it when you are so busy and want to spend time with the fam?
Here is a “mind blow” for you (as my 7-year old calls them)…
You Don’t Have To Write It In December And January
If you don’t have the time to write your content in summer, don’t write it in summer.
Sounds simple, but it really works.
We are just about to head into November, you could use this time to step up your content production. Instead of writing just one blog this month, try to write three. Then you have one to post now and two in the bank to use during December and January.
Or, if you won’t have the time to write more blogs in November, consider outsourcing them to a content writer (like me!)
It is not to say that you have to relinquish control of your blogs forevermore, just let me help you stay on track over summer. That way, you get the content and the time with your family. It’s a win for everyone!
If you are interested in knowing more about how I can help you navigate your content this summer then let’s chat! Flick me an email to firstname.lastname@example.org and we can make a plan.