Blogs are amazing.
You knew I was going to say that, right?
However, do you know the main reason why they are amazing?
It is because you can do so much with them once they are written.
Yep, they boost your SEO and they help you connect with your audience, but that is not all they do.
They form cornerstone content that you can repurpose in many different ways.
It falls into that whole working smarter and not harder category.
There are at least 10 simple ways you can repurpose your blog once it is written. And I am going to tell you what they are now:
10 Ways To Repurpose And Make The Most Of Your Blog Post
1: Share The Link
In the repurposing world, sharing the link is your content bread and butter. Yep, it is simple, but it is a tactic that works. You can drive the traffic from your social media channels to your website and capture people’s details.
This is often the place that many people stop, but there are at least 9 more things you can do with your blog from this point!
2: Carve It Up
Even if you don’t use sub-headings, your blog will naturally form into little sections of writing. You can carve up the blog, copy and pasting those sections onto your social media pages as stand alone posts.
This is great as you get to continue the message of your blog. People will get to read the key ideas you were conveying in the larger piece. Plus, it means you don’t have to write MORE content for Facebook or LinkedIn.
3: Record A Video
Different people like to consume content in different ways. So, it is a natural progression to film a video that discusses the key ideas of your blog post.
That way, you capture the people that like to read on your blog, the people that like to watch on your video and the people that like to consume snippets on your social media. It increases your reach and your chance to connect with a wider range of your target audience.
4: Send It As A Newsletter
Many people think that their newsletter needs to be an intricately crafted extravaganza. But, it really doesn’t. It just needs to be interesting for your audience.
So, create an intro to the blog (or use the introduction you already wrote in the blog if it works) and pop it into a newsletter template. Then, add a link to the full blog and even your video version and blast it out to your list. Another connection point!
5: Get Graphical
There are always one or two stand out lines that magically appear as you are writing your blog posts. Those sentences make excellent quotes.
Bang them into a pretty social media template and that is another post you can share with your audience. Canva is a great free tool for creating graphics, or if you want something a bit more professional and personalised to your brand, check out The Bloom Market.
6: Make An E-Book Or A Lead Magnet
Once you have a blog post, you have the basis of an e-book or lead magnet. Simply make it look pretty in a template and start attracting people to your email list with it.
You might even be able to combine a number of blog posts together into a comprehensive e-book and then sell it as a entry level product.
7: Master All The Platforms
Your website is where all the magic happens, however, you need traffic to land on the website to make the magic! One of the best places to draw traffic from is other platforms.
Maximise the number of people that will see your content by posting the blog as a LinkedIn article. You don’t want to simply copy and paste the exact same text that appears on your website. You can get around this by tweaking the content to be unique for a LinkedIn audience, OR posting a snippet on LinkedIn and including a link to read the full article on your website.
8: Ask For Shares
If you know anyone with a complementary business, you can ask them to share the blog with their audience. Get them to post the link on the social pages, pop it in their newsletter or talk about it to their own audience.
This helps you to hit a whole new group of people for no extra work! You can even return the favour by sharing the content of the complementary businesses to close the loop and share the love.
9: Use It In Your Welcome Sequence
When people join your email list, the whole idea of a welcome sequence is to introduce them to your business. So, why not include links to your blog posts in your nurture sequence?
It will give your new subscribers a peek into your extensive knowledge bank and give them some valuable information that could help change their lives/business/health/wellbeing etc.
10: Create A Whole New Blog Post
Certain blog styles will lend themselves to expansion. Like this blog for example. There are 10 bite sized chunks of content that form a great piece all together. But, there is no reason that I couldn’t split them into 10 individual blog posts in their own right.
All it would take is fleshing out the 10 different sections with actionable tips of how to do each thing, some examples and a few nice images. Done! One blog post becomes ten!
As you can see, your blog is a fantastic starting point when it comes to creating your content for the month. It forms the foundation of so many other pieces of content, saving you hours of work coming up with new ideas and writing MORE content than you need to!
You can even take these ideas further and utilise things like podcasting, guest blogging, and submitting your piece to other publications.
However, in order to repurpose a blog, you have to have one written!
Many business owners will tell me that they don’t have time to write a blog post every month. So, I’ve made it easier for you to get that valuable content out there! Grab instant access to my free resource that shows you How To Write A Blog In An Hour.