We have all heard the saying that ‘Content Is King’.

Content marketing is a huge part of connecting with new and existing customers online.

It helps people to see who you are and what your business does. It also gives you those all important touchpoints that help you to build the Know, Like and Trust factor – vital components in any purchasing decision.

The thing is, content can only be king if it is consistent.

Kings are pretty well-known people, right?

And they get to be so well known by rising into a position of authority, connecting with their people, and having everyone sing their praises.

You can use that same model to be successful in your business!

After all, you are an authority in your industry, you can connect with the people who need your services the most, and then get testimonials from your raving fans.

A huge part of making that kingly authority happen is consistency.

Let’s look at how you can use monthly content to build an empire you will be proud to oversee!

 

Why Monthly Content Is So Important For Your Business

 

The Aspects Of Consistency

Consistency comes in two different forms. The first is consistency of message. You want your followers to instantly recognise your content based on the look, feel and tone of it.

That means making sure your content appears the same across all your platforms. Yes, that includes ensuring your logo does not appear red in one place and blue in another. But, it also means having a consistent tone of voice and delivering your messaging in the same style each time.

This consistency of messaging allows people to get to know your business. Don’t confuse them during the relationship building process!

The second element of consistency is frequency. Choosing a schedule that works for your business is the first step. Make sure you pick something that is manageable so that you can stick to it. Whether you choose to blog weekly, fortnightly, or monthly, adhering to your schedule will build credibility and trust in your brand.

 

Doing Something Once

It is unrealistic to do something once and to expect an instant result from it. For a start, the right people may not have even seen your messaging yet.

Depending on the platform you are publishing on, as little as 5% of your audience will see your content organically. Don’t despair about those stats though. You can increase that number exponentially by utilising multiple different platforms and getting your audience used to hearing from you.

That’s where consistency comes into play. If your audience knows to expect your content, they will keep an eye out for it in their inbox or on their social feeds. Plus, if they engage with it once in their social feeds, the platforms are more likely to serve your content up to those people again and again.

That’s really helpful as it can take between 7 and 20 touchpoints before someone is ready to buy from your business. Publishing consistently helps you achieve those touchpoints in a timely manner so that people are ready to take action with you quicker!

 

Unforgettable

My late grandfather’s favourite song was Unforgettable by Nat King Cole. It’s an amazing tune, but also carries a great message on the consistency front.

If you want to be unforgettable in every way, then you need to stay in front of people.

With so much noise in the marketplace, it is easy to forget about a business. I bet you have done it many times before. You will have used an amazing business that delivered fantastic service, but because you didn’t see consistent messaging from them after the fact, you have forgotten their name.

That is a dangerous trap for any business. If people can’t remember your business name then they can’t very well recommend you to their nearest and dearest, can they?

So, become unforgettable by publishing your content on a consistent basis.

 

Pleasing The Google Gods

Google can be the ace up your sleeve that gets your business in front of the right people. Yes, I am talking about SEO. 

Pleasing Google and reaching Page 1 of their search results can seem like an impossible task. But it is one that is made a whole lot easier by publishing consistent blog content.

In the first instance, Google likes websites that are updated regularly. Google sees those sites as fresh and interesting as they release up to date information that people will be interested in reading. So, the sites that publish monthly content will likely rank higher than ones that haven’t been updated for three years!

Secondly, publishing a new blog every month gives you another opportunity for people to find you via the search engine. When publishing an SEO optimised blog post, you are basically telling Google that you have a webpage packed full of info on a certain topic. When people type a term that relates to your blog topic into the search engine, then Google can bring your blog article up in the results.

Publishing consistently gives you a new chance to show up in those search results every month.

 

Creating Connection

Probably the most important aspect of publishing consistently is the relationship building component. 

By publishing monthly content, you are creating an opportunity to connect with your ideal clients on a regular basis. Every blog they read, every video they watch or every social meme they giggle at, they are getting the opportunity to know you a little bit better.

You get to strengthen that relationship with them a little bit more.

People like to do business with people. And they especially like to do business with people they have a relationship with. That relationship helps to remove barriers. Fewer barriers mean more chances of them purchasing from you.

Plus, by intimately knowing your ideal clients, you can craft offers that really serve them and solve the major problems that they have. 

 

So, is it time to get some monthly content implemented in your business?

If now is the time, jump on a free discovery call with me today and we can devise a plan for how you can make the most impact with your content.