You know that blogging is beneficial for your business. But, as a business owner, you are already wearing too many hats, can you really add writer to that list as well?
It would be so easy to have someone else create the content for you, right? But, you have hesitations…
How can someone else write for my business if they don’t work in it?
But a content writer isn’t an expert in X… Y… Z…
These are just some of the objections I hear when talking with people about outsourcing their blog writing to a content writer like me.
The thing is, I don’t need to know the inner workings of your business. Nor do I need to be able to have the same skillset that you do to create written content that your audience will be tripping over themselves to read.
A content writer can become an expert in anything with a bit of targeted research! Especially if we talk about who your target audience is and what you want to achieve with your blogs.
So, now that we have those objections out of the way, let’s look at the top three reasons why you should outsource blog posts.
The Top Three Reasons To Outsource Blog Posts
Saves You Time
It is no secret that it can take a long time to put a blog post together. It is usually a time investment of at least 2-3 hours to write a 600-word standard article. And that doesn’t even include the time it takes to come up with the topic. Or to create a longer form piece.
So, let me ask you, do you have 3-6 hours to spare every week, fortnight or month?
Didn’t think so!
Gathering enough ideas to create 600-1000 words of content is a real investment of time. If you outsource that process to a content writer, then you could gain those hours back and focus on the areas of your business that only you have mastered.
Saving time is the number one reason that most business owners like you choose to outsource blog posts.
Gives You Consistency
To get the most out of blogging as a marketing strategy, you need to publish consistently. If you publish 2 articles this week, nothing for a month, 1 in the next fortnight, then nothing for 6 months, you aren’t going to build much traction.
The objective of blogging is to build a collection of regular readers AND generate the SEO benefits of regularly updating your website. You won’t achieve either of those things if you only post sporadically.
If people do not see your content on a regular basis, then chances are, they will forget about you. It’s not like they mean to do this, you are not a forgettable kind of person. However, they will be distracted by your competitor who is publishing content on a regular basis.
Who do you think they are likely to turn to when they have need for your services? The one they receive valuable and interesting content from regularly, or that person who they can’t quite remember as they have faded off into the depths of their memory?
By outsourcing blog posts to a content writer, you will have regular content provided on a consistent basis. All that’s left to do is load it up on your website (or get your VA to do that)!
Blogging Is About More Than Just Writing
Blogging is the subtle art of selling. It is more than simply slapping a few words on a webpage and then hitting publish. There are a lot more intricacies that go into the process.
In order to read well, a blog must be structured well. It also needs to deliver value to your readers, be easy for them to consume, and lead them onto taking the next logical step with your business.
A content writer understands all the nuances of blogging and can effortlessly work them into each piece they create.
That means you will be ticking the SEO boxes, engaging your reader with interesting information, breaking complex topics into easily digestible paragraphs, and giving your people the opportunity to engage your services if they are ready.
Trying to combine all these elements yourself can be hard. But a blog writer does this every day, so these aspects are included as second nature!
If you are serious about growing your brand and your business then you know you can’t do everything by yourself. Choosing to outsource blog posts will save you time, build consistency, and give you ready access to blog articles that generate trust in your business.
So, if you are looking for the perfect solution to your blogging needs, then jump on a free strategy call with me. Book a convenient time to chat now.