When it comes to building an audience and driving traffic to your business blog, there’s a lot that you need to think about. 

It’s not as simple as setting up a blog feed and seeing success – you need to take a proactive approach to generating results if you are going to achieve success. 

One of the ways you can drive traffic to your website is via social media. 

The wide world of social media is an expansive way to create brand awareness and get eyes on your content. 

So, how can you make the most of these platforms?

Let’s take a look at how you can achieve social media success for your business blog.

 

How To Achieve Social Media Success For Your Business Blog

 

Why Social Media?

The truth is that when it comes to building a successful business blog, a crucial element of your success will come from your ability to build a following on social media. 

Social media platforms such as LinkedIn, Twitter, Instagram, Facebook, and Pinterest, are all crucial tools for success. By utilising these platforms in the right way, you can drive traffic to your blog and grow your following. This will boost your blog’s value, and also, your success. 

The key is, finding the right platforms for your audience.

There is no sense in wasting your time tweeting your pants off if your audience are hanging out on IGTV. So, make sure you do your research as to which platform will be most beneficial for your business before diving into a content schedule.

Once you are armed with this info, you are ready to achieve social media success. Here’s how you can do it…

 

Regular Posting 

When it comes to building a following on social media – regardless of the channel you are focusing on – consistency really is key. 

If you set up social media channels for your business and post sporadically to them, you will find building a following a real struggle. However, if you take building a following seriously and aim to post on a regular basis, then you are more likely to see success. 

While there are no hard and fast rules on how often you should post on each platform, you need to come up with a consistent schedule that works for you. It is better to commit to posting a couple of times a week, then trying to do three posts a day and burning out after a week.

If you know that you will struggle to post regularly at set times, then try a scheduling system like Hootsuite to schedule in advance. 

 

Sharing High Quality Content 

When it comes to social media success, content is king. However, it’s not just about sharing any old content. 

If you want to see success, then you need to be willing to put in the time to create high quality, highly shareable content that makes an impact. If you are unsure about how to go about doing this, it’s time for some research. Read up and source tips and advice for your niche. 

Have a look at what is trending in the marketplace and post similar content. Alternatively, there is lot’s of advice out there specific to certain industries. For example, this piece about the best restaurant social media could provide some good inspiration. 

 

Selecting A Niche 

A key aspect of your success on social media will come from selecting a niche. The truth is, there are millions of businesses out there using social media. The ones that stand out from the crowd on social media are those that have a unique niche. 

For example, there are hundreds of personal trainers out there. How do people know which trainer is right for them unless they can identify with them?

Trainers that specify they work with gym-based clients, ones who enjoy group fitness, ones that do home-based 1:1 sessions, or ones that work with males/females/Mums/Dads are going to have more luck cutting through the noise and reaching their ideal client. 

Be very clear what your niche is. Then, create content that fits within that niche. Also, don’t be afraid to niche down your niche even further if it brings you a better quality of engagement. 
So, there you have it, a few simple tips and ideas for making the most of social media to help propel your business blog to success. If you loved these ideas and would like more tips on how to create successful blog content, then sign up to receive my weekly newsletter by entering your details below.