What is a copywriter?

A few days ago I went to a breakfast networking event with some local business owners and someone introduced me as a copywriter.

As expected, the next question to follow was… ‘what’s a copywriter?’

It is actually a question I get asked all the time.

Lots of people don’t know the old fashioned term. They seem to assume it is some kind of scary legal term where I deal with copyrighting things.

But no! It is way cooler than that (no offence to copyright lawyers of course!)

This is what a copywriter does and how they might be able to help your business…


What Does A Copywriter Do?

It would be too simple to say that a copywriter is someone that writes. In essence, that is what we do, but it is so much more than that as well. 

We are also known as Content Writers. That term gives you a little more insight into the heart of what we produce. 

More than simply words on a page, a content writer will help you create interesting pieces that your audience will want to read. In doing that, we can help you do a whole bunch of things. 

First of all, we help you get eyes on your website and social media pages. That is traffic that you can nurture and potentially convert into paying clients or customers. Words are very powerful – the can spark emotions, persuade people, clarify, empower, educate and so much more. Using them in the right way will generate great results for your business – they will pull the right people towards you.

Used in the incorrect way, you can send the wrong message to your people. 


Why You Should Use One

Content writers are not only good at stringing sentences together, but we understand marketing and format.

Writing digital content is different from writing anything else. You can’t simply throw some words down and hope for the best. There is a science behind creating good and engaging content. You always have to have an ideal client in mind. This helps your copy connect with the right people. It means you won’t have to waste time on tyre kickers or attract the wrong kind of people to your business.

Content writers understand the methodology and structure of a piece. We know how to put something together to tell a good story and achieve the desired results. 

Apart from all of that, the main reason to use a content writer is to save you time and stress! How many times have you sat down to write something and eaten up hours of your day? Wouldn’t it be so much better to just have a piece arrive in your inbox already crafted and written specifically for your business?

We give you the gift of focus. Time to focus on the important things in your business that only you can do, while your content just naturally ticks along.


The Importance Of Messaging

Copywriters spend a lot of time perfecting their craft and the art of messaging. After all, we want our message to connect with the right people in the right way.

After attending numerous networking events where people were not sure what a copywriter was, I tweaked my own messaging.

Instead of constantly explaining a term that no one knew, or felt embarrassed to ask about, I started introducing myself as a Chief Word Nerd. 

Funnily enough, people are less afraid to ask what it is. Plus, it is a far less boring term! And, it gives me licence to explain in a little more detail.

Often, it can be really hard to write for your own business. You are really close to the project and can get lost in the details by accident. But, if you use an outside source like a content writer, we can look in on your business as a potential client would. That slight distance formulates an approachable piece that helps your clients to really understand how you can help them.

So, if you need help cutting through the stress of messaging, consider getting a copywriter to help you out! This copywriter is especially adept at blogs and social media content. Drop me a line if you need some help with yours!

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