When you are the start and end of your business, the pressure is real!
Even if you have a team or you outsource some tasks, the ultimate responsibility rests with you.
And sometimes that responsibility can weigh heavy.
Fortunately, there are some things that you can do to relieve the stress and pressure.
No, they don’t involve gin (unless it is a Friday, of course!)
But, they do involve another of my favourite things… writing!
So, in honour of Mental Health Awareness Week here in NZ, let’s look into the Mental Health benefits of writing for you and for your business.
The Mental Health Benefits Of Writing For Your Business
Organises Your Thoughts
One of the cool things about writing is that you can see all your thoughts there on the page in front of you.
There is no danger of forgetting things, as they are all right there in front of you.
And once they are there on the page in front of you, it is easy to sort them into columns, pretty diagrams, lists, thought bubbles, or anything else that helps you see them more clearly.
Getting your thoughts out of your head, onto the page, and organised in a way that makes sense to you can be a huge stress reliever!
When running a business, it is easy for your thoughts to flit here, there and everywhere.
Did I put that job in the calendar?
Have I paid my contractors?
Will those funds come in as expected?
Sometimes, it can be really hard to be present in the moment. With all those distracting thoughts, focus can fly out the window. Which is not helpful for your productivity.
However, if you take 10 or 20 minutes to focus your thoughts and write about a specific thought, idea, or topic, you can banish all those distractions.
Over time, the practice of focused writing can help you be more mindful, centre your thoughts and remove the distractions. Hooray, productivity returns!
Proves Your Expertise
When you run your own business, Imposter Syndrome can be a real struggle to contend with. Always lurking in the background, your mind threatens to tell you that you aren’t good enough.
But, you are good enough!
And, getting your expert knowledge down on the page can help to prove that.
Writing is a very cathartic process. Especially if you can produce something that you are really proud of. Something that showcases that unique skill you have.
So, get writing those blogs, newsletter and social posts. Not only will you boost your own mental wellbeing by seeing your expertise there on the screen, but you might even get some leads or referrals out of it also!
Gives You A Sense Of Achievement
I don’t know about you, but some days I feel like I achieve nothing.
Sure, I have been busy answering emails, having meetings, planning out my deadline diary, doing admin, and connecting with other business owners. But, there isn’t anything concrete to show for my efforts.
That is the complete opposite when you spend a couple of hours writing.
You will have something amazing to show for your efforts. And the best part about those amazing things is that they will work for you even when you aren’t physically working. That social post could get seen 20 hours after you published it and that blog could still be working from you years from now!
Completing a project gives you such a rewarding feeling. It is great for your mental health to create something in entirety and be proud of the results.
Content is a powerful tool for your business. And you can’t create awesome SEO-rich content without the power of the written word.
It is amazing how satisfying it feels to book a client or sell a product.
Indirectly, writing can help you get that positive boost to your mental health over and over.
Blogs, social posts, articles, newsletters and thought leadership pieces all create great brand awareness. They help people to know what you do, the problems you solve and the solutions you offer.
By seeing your content again and again, they are reminded of the awesome things that your business does. That means you will be the first person they think of when they have need for what you offer.
Being in business can feel overwhelming at times, which is why it is so important to look after your own mental health. Writing is one of those business tasks that needs to be done, so why not use it as an opportunity to boost your wellbeing too!
If you would love some tips and tricks about how to maximise your writing time and create quality content, then sign up to receive my weekly newsletter below…