How do you feel when someone says thank you? You feel appreciated. And that is a pretty nice feeling!
Can I ask when was the last time that you said thank you to your email database? Probably not for a long time, if ever at all.
Don’t worry, you are not alone. It is an oversight that a lot of businesses make. There are so many reasons to thank your list and even more reasons why you should do it.
Let’s look at the importance of sending a thank you message now…
Why You Should Thank Your List
Nurturing: Just because you have got someone onto your list does not mean the job is done. In fact, the hard work is convincing them to stay on your list. Saying thank you is a fantastic way of nurturing the relationship you have with your readers.
It’s Unexpected: Your readers will expect to receive a ‘thank you for signing up to my database email’, but other thank you emails are not the norm. You will make them feel special when an unexpected ‘thanks for your support and loyalty’ pops into their inbox.
Acknowledges Their Importance: By giving your thanks you are telling your subscribers that they are not just a number. They are more than a statistic in your database. You actually care about them and value the relationship you have with them.
Starts A Relationship Positively: There is a reason that your Mum nagged please and thank you into your vocabulary as a kid. Using your manners shows that you respect the people you are engaging with. Sending the obligatory thank you message after sign up sets your relationship off on the right foot, creating a positive feel.
Loyal Customers Buy More: Once you have proven yourself to your customers, they are much more likely to buy from you again. You can also convince them to do that far easier than a cold prospect. Plus, they are very likely to up their spend with you each time. Sending a thank you message acknowledges their loyalty and helps foster a long lasting relationship.
5 Ways You Can Send A Thank You Message
Free Content: Offering a free piece of content shows your subscribers that you value them. Plus, giving them the chance to download a freebie offer brings them back to your website where they might be interested to have a look around at what else you can offer.
Offer A Coupon: A discount coupon, special offer, or bonus gift is a lovely way to thank your subscribers for supporting your business. Plus, it might just be the nudge they need to become a paying customer instead of just a newsletter subscriber.
A Milestone Marker: How great does it feel when someone wishes you a happy birthday out of the blue? You could make your subscribers feel that great if you send them something on their birthday, or the anniversary of joining your list. It doesn’t have to be a huge gift, or even a discount, it can simply be a thank you message with something else of value attached – maybe a free 15 minute consult session with you.
Subscriber Only Deals: People love to feel special. Treat your subscribers like the VIPs they are with exclusive deals, insider information, and special offers that are not offered anywhere else. You can also show them that you value their opinion by asking for feedback.
Just For The Sake Of It: Who needs to have a reason to say thank you. Remind your list how awesome you think they are by giving heartfelt thanks. Your subscribers will be able to connect with you on a personal level which will strengthen your relationship with them.
When you say thanks, you want it to be heartfelt and honest. You don’t want it to seem like you are paying lip service to the word. Sometimes it can be really hard to get the right words out. So if you need a helping hand crafting an effective thank you message, then you can sign up for my best tips on writing emails that your clients actually want to read below…